Professional Inorganic Iron Oxide Pigments

Demei focuses on the research, development, and production of inorganic iron oxide pigments. Our pigments cover iron oxide red, yellow, black, brown, green, orange, blue, etc.

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Product Details

Comprehensive information about our iron oxide pigments including specifications, applications, advantages, and more

Red Pigments for Asphalt Coloring

High-performance inorganic pigment with excellent color stability, weather resistance, and broad application range.

Global Partner for Colored Infrastructure

Deqing Demi Pigment Technology Co., Ltd. is a leading supplier of asphalt-grade iron oxides for the global road construction industry. We provide the "High-Visibility" reds required for bus lanes, bicycle paths, and scenic roadways. Our pigments are engineered for the "Rough" environment of road paving, ensuring that the color is not just a surface coating but is integrated into the pavement's depth. We support municipal engineers and paving contractors with pigments that improve urban safety and aesthetics.

Asphalt Red Application Areas

  • Bus & Cycle Lanes: High-contrast safety coloring for urban traffic management.
  • Private Driveways: Decorative red asphalt for residential and estate paving.
  • Park Pathways: Natural-looking red paths for public gardens and resorts.
  • Industrial Zones: Color-coded zones for safety and logistics in factories.

Asphalt Red Technical Specs

MetricValueStandard
Fe2O3 ContentMin 96.0%ISO 1248
Heat StabilityMax 200∘C (30 min)Internal Method
Oil Absorption15 - 25 g/100gISO 787-5
Water Soluble SaltMax 0.3%ISO 787-3
Moisture ContentMax 1.0%ISO 787-2

Performance Features for Paving

  • Intense Hiding Power: Effectively colors dark bitumen with minimal pigment loading.
  • UV & Weather Resistance: Will not fade or wash away under rain and sun.
  • Bitumen Compatibility: Does not affect the viscosity or binding properties of the asphalt.
  • Wear Resistance: The color remains integrated even as the road surface wears down.
  • Q: How much pigment do I need for red asphalt?

    A: Typically, 3% to 5% by weight of the total mix is sufficient to achieve a deep, vibrant red.

  • Q: Will the red pigment make the road slippery?

    A: No, our pigments are fine powders that integrate into the binder and do not alter the friction coefficient of the aggregate.

Infrastructure Logistics & Dosing

We provide "Meltable PE Bags"—pre-weighted pigment bags that can be thrown directly into the asphalt mixer, where the bag melts and the pigment disperses without dust or waste.

Contrast Design: We work with city planners to provide specific "Safety Reds" that meet national traffic standards for color contrast and visibility under various weather conditions.

The Science of Bitumen Saturation

In asphalt coloring, the primary challenge is the "Black Binder Masking." We optimize our red pigments for "High Tinting Strength" to overcome the natural blackness of the bitumen. Using CIELab data, we maximize the "a*" value (redness) to ensure the road appears red even from a distance. We monitor the "Oil Absorption" to ensure the pigment doesn't "steal" binder from the aggregate, which could lead to road cracking. By maintaining a specific particle size, we ensure the red is visible even in low-light and wet conditions.

About Demei

Demei Chemical Co., Ltd. specializes in the research, development, and production of inorganic iron oxide pigments. With over a decade of experience in the field, we have established ourselves as a leading manufacturer with advanced production facilities and a dedicated R&D team.

We are China Custom Red Pigments for Asphalt Coloring Manufacturers and Wholesale Red Pigments for Asphalt Coloring Suppliers, Factory. Our comprehensive pigment range includes iron oxide red, yellow, black, brown, green, orange, and blue. We produce high-performance and high-stability composite iron oxide pigments with three specialized series: Standard, Micronized, and Low Heavy Metal Content levels.

Our products are exported to more than 30 countries and regions worldwide, serving diverse industries including construction, coatings, plastics, rubber, ceramics, and paper. We pride ourselves on consistent quality, excellent color properties, and reliable technical support for our global clients.

R&D Excellence

Continuous investment in research and development ensures technological leadership. Our R&D center focuses on innovative pigment formulations and application technologies.

Advanced Manufacturing

State-of-the-art production facilities with automated control systems ensure consistent quality and large-scale production capacity of over 50,000 tons annually.

Quality Assurance

Strict quality control at every production stage. Certified to ISO 9001:2015, our pigments meet international standards for color consistency and performance.

Global Reach

Extensive distribution network across Asia, Europe, Americas, and Africa. We provide customized solutions and technical support for diverse market requirements.

Core Products

We provide a full range of high-quality inorganic iron oxide pigments, widely used in building materials, coatings, plastics, rubber, ceramics and other industries.

Product Series

We offer three specialized series of iron oxide pigments to meet diverse industry requirements and application scenarios

Standard Series

Conventional particle size iron oxide pigments suitable for most industrial applications. Excellent dispersibility and tinting strength with high cost-performance ratio.

Micronized Series

Ultra-fine particle size with uniform distribution. Ideal for high-end coatings, plastics, and applications requiring superior fineness and smooth finish.

Low Heavy Metal Series

Strictly controlled heavy metal content meeting international environmental standards. Suitable for toys, food packaging, and safety-sensitive applications.

Social Responsibility

Demei not only contributes to production and operation, but also faithfully fulfills its social responsibilities, protects the ecological environment, strengthens safe production, and cares for the health of employees.

Environmental Protection

Implementing green production processes, reducing waste emissions, and actively promoting circular economy principles.

Safe Production

Comprehensive safety management system ensuring controlled and secure operations throughout the production process.

Employee Health

Providing healthy working environments, regular health check-ups, and focusing on physical and mental well-being of our employees.

Community Contribution

Active participation in community development, supporting educational initiatives, and giving back to society.

  • Phone

    86-572-8035379
    86-13666526593

  • Hours

    Monday-Friday: 9am to 6pm
    Saturday, Sunday: Closed

  • Address

    20th Floor, Mibei Chuanggongchang No. 650 Yunxiu South Road, Deqing County, Huzhou City, Zhejiang Province, China(Sales Office)

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